At 29, I felt I had to do more for my skin than just applying sunscreen to prevent accelerated aging. I began my research by going to multiple dermatologists. I quickly realized that Vitamin C and Retinol were the 2 hero products I needed to add to my skincare routine. As I started testing multiple Vitamin C serums, I realized that while the gold standard Vitamin C was L-ascorbic acid, it was highly unstable and most of the products I got, no matter how expensive, rapidly turned orange or even arrived that way because they were oxidizing and losing potency. Additionally, I noticed that some brands even added an orange dye, so you wouldn’t notice the oxidation over time! On the other hand, I have sensitive skin and the retinol was destroying my face with irritation and purging.
I decided there should be better products available for consumers with more transparency, and simple routines for busy women who do not have the time
for a complex 12-step skincare routine.
I started a more than 2-year journey of research and partnership with best-in-class formulators
and manufactures to come up with a simple skincare routine for people with sensitive skin
that is proven to work.
Our promise is to use formulas containing only safe, effective ingredients that are backed by scientific research. Our products are fragrance-free, and our packaging is designed to protect ingredients and avoid the use of irritating preservatives, making them ideal for people with sensitive skin.
At the same time, we care about our environment. Our products are vegan and cruelty-free, our capsules are biodegradable, and our jars and boxes are recyclable.
We follow the highest manufacturing standards. Our capsules are manufactured in Italy, following European guidelines. Our products are dermatologist tested and have gone through efficacy, safety, and stability studies.
In other words, we create skincare products to love your skin and the planet in the most pure, gentle, and uncomplicated of ways!